Royce Gracie joins Bellator as an official brand ambassador

Royce Gracie is now apart of Bellator MMA as he was joined the Viacom owned promotion as an official brand ambassador.Royce Gracie

The announcement of Royce joining Bellator MMA was announced in a press release on Wednesday.

“I have known Scott for a long time and have always respected him as not only a promoter but as a martial artist who has always treated fighters with respect and truly understands their value,” Gracie said. “Bellator and Viacom want to give fans exciting fights and enable fighters to continue to grow and most importantly provide for their family, and it’s something I want to be a part of. UFC has done a great job over the past twenty years in building this sport and taking it globally and I’m glad to have been part of that, but Bellator is a growing organization I am honored to be a part of, and with the dedicated and talented people already associated with the company, we can further the growth of mixed marital arts as a sport worldwide.”

Gracie will be involved in the promotion of the upcoming Bellator 131 event on November 15th in San Diego, which will be headlined by Tito Ortiz meeting Stephan Bonnar in a scheduled three round, light heavyweight bout. In addition, Gracie will host seminars, be involved in autograph and promotional appearances, as well as aiding in the International expansion of Bellator around the world. Bellator and Gracie will also be involved in a co-branded merchandise line that will debut in 2015.

“To call Royce a legend would be an absolute understatement,” Bellator President Scott Coker said. “Royce and the Gracie family are directly responsible for making this sport what it is today and we are incredibly fortunate to have him be a part of the Bellator family. Royce will serve in many different capacities for Bellator and I look forward to our fighters, staff and most importantly, our fans, in having the chance to interact with one of the most iconic figures in sports.”