Miller Lite has been a Bellator sponsor the past two years and the beer is now the official title sponsor of the MMA promotion.
The sponsorship deal was announced by Bellator on Tuesday afternoon and the partnership will begin at Bellator 134: The British Invasion at the end of the month.
“We are thrilled to partner with Miller Lite as we embark on our biggest year ever at Bellator,” said Bellator President Scott Coker. “We share a similar philosophy with Miller Lite where we put quality above all else.”
The Miller Lite sponsorship will be across all of Spike and Bellator’s platforms and on-site at venues. The partnership includes an on-air branded fight clock graphic, mat signage, custom tune-in spots, and signage at all press conferences. Miller Lite will also support local market activations.
“We’ve enjoyed being a part of the Bellator family for the past two years and are excited to become the first premier sponsor,” said MillerCoors Director of Sports, Entertainment and Licensing Adam Dettman. “We know MMA resonates with Miller Lite fans and look forward to another great year.”
Bellator will return on Friday night with Bellator 133: Shlemenko vs. Manhoef from the Save Mart Center in Fresno, California and the fight card will air live on Spike TV at 9 p.m. ET/6 p.m. PT.