UFC Fight Night 27 Preliminary Overnight Rating

(UPDATED 8/30) UFC Fight Night 27 took place on Wednesday night in Indianapolis, Indiana and featured Carlos Condit defeating Martin Kampmann via TKO in the fourth round.

Fox Sports 1

According to Nielsen sources, the preliminary overnight rating for UFC Fight Night 27 landed at 824k total viewers and a 0.4 in the key 18-49 adult demographic rating.

A roughly 50% decrease from UFC Fight Night 26 which landed at 1.78 million viewers and 1.38 in the 18-49 adult demographic rating.  Then again, when you compare these numbers to FS1’s week-one average, they are arguably the only thing keeping FS1 afloat right now as the prime time average has been under 160k viewers.

When it came to the prelims, which started out on FS2 and then switched over to FS1 via simulcast, garnered a meager 108k total viewers.  Honestly, not much to say about that number besides, it was so bad Dana White asked Fox executives to move future preliminary cards to FS1, which Fox executives have supposedly agreed too.

During the evening the UFC went up against all the normal Wednesday night competition on cable and the national networks.

On the national network side MasterChef on Fox won the nights demographic war by hitting a 2.4 in the 18-49 rating and 6.30 million viewers and America’s Got Talent on NBC had the most viewers at 9.69 million viewers.

When it came to cable, the UFC did beat out ESPN, which only had one single show in the top-100 cable shows, PTI.  It did however lose the 9:30 PM hour to Cops on SpikeTV, which isn’t exactly what the executives at Fox and the UFC were looking for.

It should also be noted that the only real significant sporting event head-to-head with the UFC was a baseball game on ESPN with the Orioles vs the Red Sox.  Nationally the game did pretty poor not even hitting 1 million viewers, but locally in Baltimore and Boston the game won the night easily, reaching over 20% of the viewing audience in both locations.  Not exactly a shock, but it should be noted as both are top-15 markets.

As always stay tuned for all the updated UFC and Bellator television ratings right here on TheMMAReport.com