Bellator 102 DVR Ratings Review: Viewership up 15%

Bellator 102 took place this past Friday night Visalia, California and the fight card featured five tournament bouts including Cheick Kongo and Vinicius Spartan advancing to the heavyweight tournament final.

Bellator 102 Poster

According to Nielsen sources, Bellator 102’s preliminary viewership number landed at 675k total viewers and has since increased 15% to 774k total viewers thanks to the live+3 DVR numbers.

This is now the fourth week in a row that Bellator has eclipsed the 700k total viewership number for the live+3 DVR number.  For more information on what this means and on Nielsen ratings in general, check out my article from earlier in the week here.

As a reminder, this adjustments was due to the live + 3 (DVR) numbers which will be released every Tuesday. For those new to Nielsen ratings terminology, live + 3 is a equal to a total of live viewership plus 3 days worth of DVR usage.

Stay with for ongoing coverage of the Nielsen ratings battle between Bellator MMA and the UFC.