IMG Media has announced a distribution deal for Las Vegas based promotion World Series of Fighting for broadcast coverage in Asia and Europe.
The distribution deal was announced in a press release on Monday by IMG Media.
In Asia, the World Series of Fighting will be shown in South East Asia on KIX, which is a 24-hour action entertainment subscription channel. The content from the World Series of Fighting will be shown in over 15 territories including Hong Kong, Malaysia, Singapore and Thailand for 2014 and 2015.
When it comes to Europe, IMG Media has agreed to a deal with Sport TV for the all fights sports channel, Kombat Sport, to show World Series of Fighting events in French-speaking Europe as well as some African territories.
“The new deals in Asia and Europe will create an outstanding opportunity for the WSOF to significantly grow its international audience in regions in which it has otherwise lacked exposure,” said Hillary Mandel,IMG Media SVP, Head of Media North America. “We are delighted to have brokered these deals which will showcase the events and the talented fighters from Asia, to both the die-hard supporters and a new generation of mixed martial arts fans.”
IMG Media signed a deal last year to globally represent the World Series of Fighting. According to today’s press release, the mixed martial arts promotion is planning to hold international events in Canada, Japan, South America and Europe in addition to those in the United States in 2014 and 2015.
“Ever since we partnered with IMG Media last year, we have been extremely happy with the accomplishments we have achieved in international markets,” said World Series of Fighting President Ray Sefo. “We’ve got an incredible brand of MMA, and have our sights set on being on television sets in every country around the world. This expansion with KIX and Sport TV is a huge step in that direction and we look forward to entertaining millions of fans world-wide for years to come.”