Bellator MMA has officially announced a partnership with the All-American Licensing & Management Group (AALMG), to help develop a new line of uniquely designed lifestyle products and new licensing program.
This unique partnership and program will give Bellator a wealth of new products and services to help market and sell the brand including such things as a collection of apparel and accessories; video, interactive and mobile games, sports and fitness equipment, nutritional products and workout gear.
“As the Bellator brand continues to grow exponentially, securing an innovative licensing partnership was vital,” Bellator Chairman & CEO Bjorn Rebney said. “AALMG’s experience, expertise and industry leading knowledge of sports licensing made them the perfect fit.”
“We couldn’t be more thrilled to be working with Bellator, an organization that is committed to the integrity and purity of MMA making it the most dynamic sporting event company in the industry,” says Michael Gottsegen, co-founding partner of AALMG. “This alliance will bring to a rabid fan base a variety of cool and unique products that they’ve never seen before,” said Gottsegen.
AALMG has a laundry list of clients including several hotels in Las Vegas (Mandalay Bay & Bellagio) and also the Professional Bull Riders, Erin Andrews (formerly of ESPN, now Fox Sports) and a few other big names.
This partnership is obviously a big step for Bellator and will certainly help bolster its marketing and reach to the MMA fans and more. Plus, with Bellator partnering with a known player in the brand management industry, the sky is the limit heading into season-ten on Spike TV and beyond for them.