Bellator and Spike TV announced last week the broadcast schedule for shoulder programming for the upcoming Bellator 120 pay-per-view and it will kick off tonight with the “Countdown to Alvarez vs. Chandler III.”
The countdown show will premiere tonight at 11:00 p.m. ET/PT and is one of four shoulder programs that will air on Spike TV over the next thirteen days.
The Countdown show will preview the main event and co-main event fights on the pay-per-view. The program will go inside the training camps of the four fighters as the prepare for their upcoming fights.
The other shoulder programming for this fight card will be “Rampage vs Mo Winner Takes All,” “Unfinished Business: Alvarez vs. Chandler III,” and “Unrivaled: Michael Chandler.”
The complete shoulder programming schedule for Bellator 120 on Spike TV is below.
Countdown to Alvarez vs. Chandler III:
5/5: 11:00 p.m. ET/PT
5/12: 11:00 p.m. ET/PT
5/14: 12:30 a.m. ET/PT
5/15: 11:30 p.m. ET/PT
5/17: 6:00 p.m. ET/PT
Rampage vs. Mo Winner Takes All:
5/13: 11:30 p.m. ET/PT
5/15: 11:00 p.m. ET/PT
5/17: 7:00 p.m. ET/PT
Unfinished Business: Alvarez vs. Chandler III:
5/14: 12:00 a.m. ET/PT
5/16: 11:30 p.m. ET/PT
5/17: 7:30 p.m. ET/PT
Unrivaled: Michael Chandler
5/16: 11:00 p.m. ET/PT
5/17: 6:30 p.m. ET/PT
Along with the shoulder programming, Spike TV will be marketing this pay-per-view on various Viacom platforms and non-Viacom platforms. Marketing on the Viacom platforms will include MTV, MTV2, and BET.
A majority of the marketing for this event will begin next week, but Quinton “Rampage” Jackson has been promoting his fight against Muhmmed “King Mo” Lawal on the Adam Carolla Podcast and “The Late Late Show” with Craig Ferguson. He is also scheduled to appear on SportsNation later this week on ESPN 2 to promote the fight as well.
Once fight week gets here in seven days, I expect to see a full blitz of marketing for this fight card. TheMMAReport.com will be in Memphis next week for this event and coverage will begin on Thursday with the open workouts and fighter scrums.