Updated 9/24 — Bellator 100 took place this past Friday night at the Grand Canyon University Arena and the card had increased viewership from the previous week’s card. 
According to Nielsen sources, Bellator 100’s preliminary viewership landed 700,000 total viewers and this is a six percent increase from last week’s viewership of 660,000.
The show originally had a peak viewership of 797,000 viewers between 10:30 p.m. ET-10:45 p.m. ET, but has since been adjusted to 896,000, which was during the welterweight tournament bout between Jon “War Machine” Koppenhaver and Vaughn Anderson.
Along with the increase in overall viewership, Bellator 100 had a .51 rating in the male 18-49 demo and this was a 50 percent increase from the previous week. Although, Bellator once again failed to reach the top-100 cable shows.
When it came to a lead-in, Bellator drew a few reruns of Cops that all drew well over 1 million people including the 8:30 p.m. ET showing which drew just over one million viewers with a .4 rating in the adult demo of 18-49.
When it came to the competition, Bellator’s biggest challenge for viewership and demographic numbers were WWE’s Smackdown and Haven on SyFy and College Football on ESPN. All the shows were north of 1 million viewers, but only College Football showed an increase from last week; both SyFy shows were down about 200k viewers.
Stay with TheMMAReport.com for ongoing coverage of the Nielsen ratings battle between Bellator MMA and the UFC.