Alta announces launch of its Summer Series; Daniel Cormier, Gilbert Melendez, and Jessica Rose-Clark to serve as Head Coaches

Atla (formerly known as Wimp2Warrior) announced today that their MMA program is launching a North American Summer Series at the end of this month. The announcement was made by Alta VP, North America, Rich Chou in a press release.

The program takes everyday people on a 20-week journey through the world of mixed martial arts starting from the basics and culminating in a fully sanctioned 3-round amateur MMA fight against someone from the program.

“The scope of partners we continue to bring into the Alta family is a testament to what this program stands for,” said Chou. “We have built an incredible foundation of gyms whose leadership will be creating life-changing experiences for our participants that transcends fighting, and instilling a new level of self-confidence that can only be obtained by putting yourself in uncomfortable situations where you grow mentally and physically.”

The summer series is highlighted by Alta brand ambassador and former UFC champion, Daniel Cormier launching his first series in his Daniel Cormier Wrestling Academy in California. Joining Cormier is former Strikeforce champion Gilbert Melendez, whose El Nino Training Center will kick off their second Alta season in San Francisco. Also, Las Vegas MMA gym Xtreme Couture will continue to have the program in it’s gym, and UFC strawweight Jessica Rose-Clark will serve as the head coach as the program will now be available at Combat Sports Academy in Dublin, California.

“It is so awesome to see the parents who attend kids’ classes come off the sidelines and say ‘I wonder if I can do this,’” said Cormier. “The spirit of this program lives within the men and women who are looking to make a dramatic change in their life and confront a challenge that they could not imagine only to prove to themselves they can do something that they felt was impossible and reap the benefits for years to come.”

Alta will continue their relationship with SBG, with the series returning back to SBG Portland and SBG Kalispell (Montana). Following success with Firas Zahabi and Jeremy Rubin’s TriStar Gym in Montreal, Alta is expanding its reach in Canada with partnerships with SBG Toronto, and the city’s Burlington Training Centre. A fixture in Los Angeles, Marcus Kowal will once again serve as the head coach for Alta’s second series at his Systems Training Center.

Alta currently has 58 participating gyms across North America (48 in the United States and 10 in Canada), and their summer program will feature 20 series across North America, highlighted by 13 gyms implementing the Warrior Training for the first time.