Alta Announces Deal To Bring MMA Program To Kill Cliff FC

Earlier this year, Alta announced a partnership with the Daniel Cormier Wrestling Academy and today the company announced they have closed a deal to bring its transformative MMA program to Kill Cliff FC (formerly known as Sanford MMA).

The announcement was made by Alta VP, North America, Rich Chou in a press release today.

“Coming out of COVID, we realized that our program was more important than ever,” said Chou. “More and more, we are seeing people coming in looking to confront the gambit of mental health issues ranging from weight issues, depression, malaise and more. The fact that Henry and his incredible team at Kill Cliff saw our program as an opportunity to change people’s internal narratives through our program is a testament to what we have envisioned #TrainAlta to be.”

Kill Cliff FC is one of the most known mixed martial arts gyms in the world and is home to multiple fighters competing in the UFC and other top MMA organizations. Prior to this announcement, Kill Cliff FC was a private gym and after learning more about the program, Kill Cliff FC felt this was the right opportunity to open their training facility to the public to learn and train MMA under their roof.

“We have watched closely how Alta has expanded their brand over the past year,” said Kill Cliff FC head coach, Henry Hooft. “For us, the most attractive part of the program is that it seeks out men and women starting from square one and are looking to use martial arts to once again be part of a ‘learning process’ and take on fears and goals they probably felt were impossible.”

In addition to the Alta programming coming to Kill Cliff FC, the organization announced it’s program will now also be available at the following locations: Renzo Gracie in Downtown Houston, TX (now underway), Black Sheep Kickboxing in Austin, TX (now underway), Fight Ready in Scottsdale, AZ (launches August 1), King’s MMA (Huntington Beach, CA (launches August 1), Nashville MMA in Nashville, TN (launches September 19), and Evolution Fitness in Edmonton, Alberta (launches September 19).

Alta currently has 68 participating gyms across North America (57 in the United States and 11 in Canada), and their summer program will feature 20 series across North America, highlighted by 13 gyms implementing the Warrior Training for the first time.