UFC Fight Night 103 peaked at 1.604 million viewers during Yair Rodriguez vs. B.J. Penn

The first UFC fight card of 2017 took place this past Sunday evening at the Talking Stick Resort Arena in Phoenix, Arizona and was headlined by rising featherweight prospect Yair Rodriguez scoring the most notable victory of his career as he defeated former UFC champion B.J. Penn by stoppage in the opening moments of the second round.

Earlier this week, Nielson announced that UFC Fight Night: Rodriguez vs. Penn finished as the number eight sports event in the weekly social content ratings and it was revealed earlier today that the main card on FS1 delivered an average audience of 1,090,000 viewers with the peak viewership coming during the main event (12-12:15a ET) with 1,604,000 viewers.

Other notes on the UFC Fight Night: Rodriguez vs. Penn television viewership:

  • The televised preliminary card on FS1 (8-10p ET) drew an average viewership of 824,000 viewers and this is the fifth most-viewed FS1 UFC Fight Night prelims (including TUF Prelims) since last January’s UFC Fight Night: Dillashaw vs. Cruz card.
  • The Post Fight Show on FS1 came in with 364,00 viewers and that viewership is tied for the third largest-viewed FS1 UFC Fight Night post fight ever (tied with UFC Fight Night: Almeida vs. Garbrandt – May 29, 2016).
  • The viewership from the preliminary and main card of UFC Fight Night: Rodriguez vs. Penn made FS1 number one in viewership in the Adult 18-49 demographic among cable-sports networks between 8p-12:15a ET.

The UFC will return to FOX Sports next weekend for UFC on FOX 23: Shevchenko vs. Pena and the four fight main card will air on FOX beginning at 8 p.m. ET.